How to Answer ‘Why Should We Hire You?’ in an Interview

Interviews can be a nerve-wracking experience, especially when you’re faced with the daunting question of “why should we hire you?” This question is a critical opportunity to showcase your skills and convince the interviewer that you’re the perfect fit for the job. In this blog post, we’ll discuss some tips and strategies to help you answer this question effectively and stand out from other candidates.

Research the company and job requirements

Before your interview, it’s essential to research the company and the job requirements thoroughly. This research will help you understand the company’s mission, culture, values, and the specific job requirements. You can start by visiting the company’s website, reading their mission statement, and learning about their products or services. Also, review the job description and identify the critical skills, experience, and qualifications required for the role.

By doing this research, you can tailor your answer to the specific needs of the company and the job. For example, if the company emphasizes teamwork and collaboration, you could highlight your experience working in a team environment and how you’ve contributed to achieving common goals.

Highlight your relevant skills and experience

Once you’ve researched the company and job requirements, it’s time to highlight your relevant skills and experience. Start by identifying the most critical requirements for the job and match them with your skills and experience. For example, if the job requires excellent communication skills, you could highlight your experience in public speaking, presentations, or client interactions.

Be specific about your skills and experience and provide examples of how you’ve used them in previous roles. For instance, if the job requires project management skills, you could explain how you managed a project successfully, including the planning, execution, and delivery phases. Be sure to use active voice and avoid vague or general statements.

Show enthusiasm for the job and company

Interviewers want to hire candidates who are enthusiastic about the job and the company. Showing your excitement for the opportunity can help you stand out from other candidates. You can demonstrate your enthusiasm by expressing your interest in the company’s products or services, its culture, and its mission. Additionally, highlight why you’re passionate about the job and how it aligns with your career goals.

Emphasize your unique qualities and strengths

Every candidate has unique qualities and strengths that set them apart from others. During your interview, highlight your unique qualities and how they can benefit the company. For instance, if you’re applying for a marketing role, you could emphasize your creativity, analytical skills, and attention to detail. You could also mention how these qualities have helped you develop successful marketing campaigns in the past.

Provide concrete examples and results

Employers want to see results and concrete examples of your achievements. When answering the “why should we hire you” question, provide specific examples of how you’ve contributed to the success of your previous roles. For example, if you increased sales in your previous job, provide the specific numbers and the strategies you used to achieve the results.

Address potential concerns

Employers may have concerns about your qualifications or experience. During the interview, it’s essential to address these concerns proactively. For example, if you lack experience in a particular area, you could explain how you’re willing to learn and develop your skills in that area. Also, if you’re transitioning from a different industry, you could highlight how your transferable skills can benefit the company.

Avoid clichés and general statements

When answering the “why should we hire you” question, it’s essential to avoid clichés and general statements. Employers want to hear specific, tangible reasons why you’re the best fit for the job. Avoid general statements like “I’m a hard worker” or “I’m a team player” and provide concrete examples of how you’ve demonstrated these qualities in previous roles.

Instead of using clichés, use active voice and be specific about your achievements and experiences. For instance, instead of saying “I’m a problem solver,” provide an example of a problem you faced in a previous role and how you solved it.

Practice your answer

To answer the “why should we hire you” question effectively, it’s essential to practice your answer beforehand. Practicing your answer can help you feel more confident and comfortable during the interview. You can also refine your answer and make sure it aligns with the company’s values and the job requirements.

During your practice, time yourself to ensure that your answer is not too long or too short. Ideally, your answer should be between 30 seconds to two minutes. Also, ask a friend or mentor to listen to your answer and provide feedback on how you can improve it.

Be honest and authentic

During the interview, it’s essential to be honest and authentic about your skills, experience, and qualifications. Avoid exaggerating your achievements or misrepresenting your experience. Employers value honesty and transparency, and being dishonest can hurt your chances of getting the job.

Instead of exaggerating your achievements, focus on highlighting your genuine strengths and how they can benefit the company. Be honest about your areas of improvement and explain how you’re working to develop those skills.

Follow up after the interview

After the interview, it’s essential to follow up with a thank-you note or email. Thank the interviewer for their time and reiterate your interest in the job. Also, highlight any key points from your interview and mention how you can contribute to the company’s success.

Following up can help you stand out from other candidates and show the employer that you’re enthusiastic about the opportunity.


The “why should we hire you” question is a critical opportunity to showcase your skills, experience, and enthusiasm for the job and the company. By researching the company and job requirements, highlighting your relevant skills and experience, and showing your enthusiasm and unique qualities, you can answer this question effectively and stand out from other candidates.

Remember to provide specific examples, avoid clichés and general statements, practice your answer, be honest and authentic, and follow up after the interview. With these tips and strategies, you can ace your interview and increase your chances of getting the job.

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