How to Research Companies Before Applying for Jobs

Are you looking for a job in South Africa? If so, you’re in the right place. Finding a job can be a daunting task, but before you start applying, you should research the companies you’re interested in working for. Researching companies before applying for jobs can save you time, increase your chances of getting hired, and help you find the best job for your skills and interests. In this blog post, we’ll discuss the steps you can take to research companies before applying for jobs in South Africa.

Step 1: Know Yourself

Before you start researching companies, it’s important to know what you’re looking for in a job. Ask yourself the following questions:

  • What are my skills?
  • What are my interests?
  • What is my ideal work environment?
  • What are my salary expectations?

Knowing the answers to these questions will help you narrow down your job search and find companies that match your needs and wants. For example, if you’re looking for a job in marketing, you’ll want to research companies that have a strong marketing department and a culture that values creativity and innovation.

Step 2: Identify Companies

Once you’ve identified what you’re looking for in a job, it’s time to start identifying companies that match your criteria. There are several ways to do this:

  • Use job search websites: Websites like Glassdoor and LinkedIn can help you find job postings and company information.
  • Check industry associations: Industry associations often have directories of member companies.
  • Ask for referrals: Ask friends, family, or colleagues if they know of any companies that are hiring.
  • Attend job fairs: Job fairs are a great way to meet recruiters and learn about companies.

Step 3: Research Companies

Once you’ve identified companies that match your criteria, it’s time to start researching them. Here are some things to look for:

  • Company culture: What is the company culture like? Is it formal or informal? Does it value teamwork or individual achievement? Look for employee reviews on websites like Glassdoor to get a sense of the company culture.
  • Reputation: What is the company’s reputation in the industry? Do they have a good track record of success? Look for news articles or press releases to see what the company has accomplished.
  • Products or services: What products or services does the company offer? Do they align with your interests or skills?
  • Management: Who runs the company? Are they experienced and respected in the industry? Look for information about the company’s leadership team on their website or LinkedIn.
  • Financials: What is the company’s financial situation? Are they profitable? Look for financial reports or news articles about the company’s financial performance.

Step 4: Network

Networking can be a powerful tool in finding a job. Reach out to current or former employees of the companies you’re interested in to get their perspective on what it’s like to work there. LinkedIn is a great tool for networking. You can also attend industry events or join professional organizations to meet people in your field.

Step 5: Prepare for Interviews

Once you’ve researched companies and identified the ones you want to work for, it’s time to start preparing for interviews. Here are some things you can do:

  • Review your resume and cover letter: Make sure your resume and cover letter highlight your skills and experience that are relevant to the job.
  • Research the job: Read the job posting carefully and research the job duties and requirements.
  • Prepare for common interview questions: Prepare answers to common interview questions, such as “What are your strengths?” and “What are your weaknesses?
  • Practice your interview skills: Practice your interview skills with a friend or family member. You can also record yourself answering common interview questions to see how you come across on video.

Step 6: Apply for Jobs

Now that you’ve researched companies and prepared for interviews, it’s time to start applying for jobs. Here are some tips to help you navigate the job application process:

  • Follow instructions: Read the job posting carefully and follow the instructions for applying. Some companies may ask for a cover letter or other documents, so make sure you provide everything they ask for.
  • Customize your application: Customize your resume and cover letter for each job you apply for. Highlight the skills and experience that are most relevant to the job.
  • Keep track of your applications: Keep a spreadsheet or other document to track the jobs you’ve applied for and the status of your applications.
  • Follow up: If you haven’t heard back from a company after a week or two, follow up with a polite email or phone call to inquire about the status of your application.


Researching companies before applying for jobs is an important step in the job search process. It can help you find companies that match your skills and interests, increase your chances of getting hired, and save you time in the long run. By following the steps outlined in this blog post, you’ll be well on your way to finding your dream job in South Africa. Good luck!

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